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The Official home of Bcharmd jewellery.

Our online store offers a unique semi precious jewellery collection where creativity meets versatility. 

Bcharmd Blog

Welcome to the Bcharmd Blog! Keep up to date with our latest looks and news from our world of jewellery. As a jewellery brand we incorporate fashion and styling into our every day world, from how we dress & how we style our jewellery, to the beautiful interior of our own boutique.

A day in the Boutique Life - Fundraising for 'Cash For Kids'

Stephanie Milburn

As a brand that was born here in the North East, it's always been important to us at Bcharmd to support the special causes that affect the local community. When we think about how many of those around us live in poverty and with disabilities, we just jumped at the chance to help in any way we could! So we joined forced with Cash For Kids and Metro Radio to be a part of their 2017 Faces Campaign, pledging to donate ALL our profits made from our busiest day of the week to this wonderful Charity.

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It was safe to say our Stylists were more than excited to take part in fundraising........they even wore orange t-shirts on the day to get the message out there!! (our girls live in light pastel it was definitely a big step for them). There was even a special appearance from the adorable Molly Rose.

We had such a lovely turn out on the day and were amazed to see how many people came out to support us.  A big thank you to everyone who shopped and even gave extra donations on top of their sales.

You can join us in raising money by going to and find out how you can help. We hope you'll continue to support us for this amazing cause.


Stephanie Milburn

Earlier this month we opened our new boutique in Newcastle city centre, moving our store from our first boutique on Shakespeare Street into the beautiful Central Arcade.  Our old boutique is now home to our HQ, design studio and showroom for our official stockists.

It's been an exciting time for us all, however moving to our new location was not without hiccups. As with any move, be it a house or a shop, moving locations is always a challenge even with a great team to hand.  We only had a week to turn around our new store and by working around the clock it all came together in the nick of time for our grand opening.  Our opening day was a fantastic success with all of our regular and loyal customers coming to join us in our celebrations, we also had a lovely warm welcome to the arcade with a delivery of cakes from Cafe Royal (they didn't last long).

We hope you'll like what we've done with the place....

As a designer it didn't phase me creating the new look for our store, my vision was to project who we are as a brand by creating a luxurious boutique environment.  Every detail was crucial and I considered everything from the floor colour to the pen pot situated on the cash desk, even our pens and stationary are metallic gold.  I think the most quirky feature I introduced would have to be our bespoke scarf rack spelling our name. My favourite part however are our glass shelving and amazing lighting fixtures which simply showcase our jewellery in the way it deserves. 

By using glass, copper polished metals and mirrored walls to create light and space I couldn't be more pleased with the finished result, it's a perfect progression for us visually and really shows who we are as a brand today.

The Central Arcade is setting to some fantastic brands such as Space NK, Cath Kidston and Jones The Bootmaker, just to name a few and we are very proud to be part of Newcastle's most up and coming shopping area.

It's been an amazing journey for us since we opened our first store in 2010 and we are thrilled to have moved our boutique to such a prestigious part of our city.

Make sure to pop in and see us, we are next door to Starbucks, inside the Arcade.

The Autumn Winter 16' Launch

Stephanie Milburn

So it's another season... another jewellery collection launch, however now the season launch has finished I can safely say we've had our best ever season launch over the past 2 months at our trade shows, from London to Paris and back again it's been a lot of hard work but an amazing experience for us all. 

Seeing our stockists return over and over to our shows to re order my designs is so exciting to me, I love to hear how much their customers love bcharmd as much as our own lovely customers do our home city of Newcastle. 

It is always a huge deal for me launching at the at the first show of the season, everything has to be just right, in fact it takes me around 8 hours to set up the first show.  There is always so much that goes in to our shows behind the scenes and I couldnt do any of it without my amazing team. I usually start working on the collection a year before our first launch show so it's fair to say we are all on tender hooks at the start of the launch.  Launching my AW collections has been fun, exhuasting, exciting and rewarding and now I have finished our shows for the Autumn Winter season I can't wait to focus on my own beautiful boutique and get our own store all ready for the Christmas season (obviously the most wonderful time of year!)

 I love a nice bright desk space to work at! Here I am at top drawer working on our website in between meetings with our stockists. 

I love a nice bright desk space to work at! Here I am at top drawer working on our website in between meetings with our stockists. 

As a mum and wife I really miss my family when I'm away working but all I can say to that is thank goodness for facetime! Now I am back home it's a time to enjoy some quality family time, oh and get to work on finalising my Spring Summer 17 collection... Life in the fast lane eh, it really never stops, but I'm always very grateful to be so busy. If I'm not working I am spending time with my little girl, who by the way is desperate to get involved with bcharmd (I hope she feels that way in 20 years time!)

That's all for now, I'll be back soon with a blog post on our beautiful new boutique opening!


Jewellery -

Red dress - H&M